The Opportunity Of Social Media
The opportunity of social media has never been greater than it is today, and as a result, social marketers see social media as both the catalyst for competition and the key for differentiation.
While marketers understand the business value social can bring, most find it challenging to measure and capitalise on the opportunity.
According to the 2021 Sprout Social Index, 88% of marketers agree that their social strategy positively influences their bottom line. Yet, only 15% of marketers use social data to measure ROI, and even fewer (10%) use social data to inform business decisions.
Sprout Social, an industry-leading provider of social media management and analytics software, surveyed 1,000 social marketers in the U.S. about their social goals, challenges, and opportunities, and cross-referenced their responses with more than 1,000 U.S. consumers to understand how and why they use social media, and what they expect from brands on social.
Although there is no South African data, this index still provides valuable insights that can be used to make better & informed decisions about your companies social media strategy.
Content 360 has created a series of infographics for you to gain visual insights of this data. You can also download the infographics below.
The data covers the following:
The status of social media
Standing out from the crowd
Staying ahead of the social consumer
Breaking through the social ceiling
Grow Faster With Social Media
Social will only continue to accelerate competition in nearly every industry, leaving brands with two options:
- embrace social and thrive, or
- do nothing and fall behind
The insights from social inform everything from what your competitors are planning next to what your customers need from your brand in the future. For marketers, this is an opportunity to demonstrate how social positively influences all parts of the business and why a brand’s competitive advantage lives on social.
Contact Content 360 for all your social media requirements.