Performance Measurement
Through the use of analytical tools such as Google Analytics, Content 360 is able to provide comprehensive reports to enable companies to organise their data and to gain better insights to help drive better decision-making and continuous improvements to both your website/s and social media platforms.
Conent 360 utilises dashboards to provide a quick visual look at all relevant metrics that need to be monitored and measured which in turn provides insights into what needs to be improved
Five Good Reasons To Continuously Monitor and Measure Your digital performance:
Know Your Visitors Well & Enhance User Experience
When it comes to making big (or small) business decisions, it’s important to ensure your decision doesn’t hurt your existing customers, but rather enhances their user experience. It’s more rewarding if it can attract more new users. So, to make a safe and informed decision, you’ll need to know your visitors first.
Know Your Best Content and Focus on That
Website analytics tools show you exactly which content gets the most visits, average duration, and bounce rate for the individual pages, so you can analyze, and optimize, for better engagement.
It Helps Your Site’s SEO
Website analytics help your site’s search engine optimisation (SEO) in various ways. By knowing your visitors’ demographics and interests, you can create targeted content and get better visibility on search engines. Furthermore, you can gain some insights on back links by tracking your referrals.
Track Top Referrals and Build Strategies to Gain More of Them
Using website analytics, you can track who referred most traffic to your business site, analyze, and focus on strategies to gain more referrals from them.
Track Your eCommerce Metrics and Utilize Them for More Sales
Whether you are selling physical products, software, or online services, the sales report is the most important report you should get to know. Google Analytics shows you all your important eCommerce metrics like: total revenue,conversion rates, top products/services, top referral sources etc. in a single report.