Digital transformation is not just about disruption or technology. It’s about value, people, optimisation and the capability to rapidly adapt when such is needed through an intelligent use of technologies and information.
Digital technologies – and the ways we use them in our personal lives, work and society – have changed the face of business and will continue to do so. This has always been so but the pace at which it is happening is accelerating and faster than the pace of transformation in organisations.
Digital Transformation - developing core capabilities across various business areas.
Core Capabilities
To successfully navigate digital transformation and protect against digital disruption, all businesses need to develop 3 core capabilities (Prof. Michael Wade)
1. Hyper awareness
Informed decision making
Fast Execution
Digital transformation covers a huge number of processes, interactions, transactions, technological evolutions, changes, internal and external factors, industries, stakeholders and so forth. However this process is a journey and not all areas need to be transformed. This is very much dependent on the type of business you have.
Why is Digital Transformation important?
Digital transformation is a foundational change in how a business delivers value to its customers.
Already a key strategic initiative, digital transformation has taken on heightened importance in the wake of the pandemic.
According to an IDG Research business impact survey conducted in July. 59% of 373 IT decision makers say that pressures stemming from the pandemic are accelerating their digital transformation efforts.
For the past several years, companies have embarked on digital transformation journeys to counter the potential for disruption from competitors and startups.
Disruption, as a human phenomenon, is caused by shifts in, among others, the way people use technologies and about changes in their behaviour and expectations.
“Disruptions” and digital (business) transformation can be caused by numerous factors:
Think of more recent disruptions of industries where many big corporations were caught unawares:
- DSR cameras vs digital cameras
- Music formats – vinyl/CD’s vs online music downloads
- Paid TV services vs Streaming Services
- Taxis vs Uber
- Driven cars vs self-driving cars
- Taxis vs Uber
Although all the above examples occurred over a length of time, the pandemic has now accelerated digital transformation.
Just as the customer experience is a catalyst in many digital transformation projects, it also has become pivotal in marketing, service and customer-facing processes.
The digital customer journey, data and data-driven marketing, social CRM, the contact center and – again – the customer experience are important elements in this regard.
Our Digital Transformation Services
Data Science & Business Analytics
Services include –
- Visual Analytics & reporting
- Data dashboards
Customer Engagement Solutions
We engage with your target audience via –
Data Visualisation
Data visualisation is the graphical representation of information and data. By using visual elements like charts, graphs, and maps, data visualisation tools.
Data visualisation elements include –
Metaverse Creation
The next version of the internet may be a far more immersive virtual experience. The concept of the “metaverse” has received renewed attention, though many of its basic elements – like virtual and augmented reality, or cryptocurrency transactions – have been under construction for decades.
By essentially making the internet a virtual twin of the physical world, this digital do-over could enable novel ways of working, buying things, learning, and socializing. No single company will own or dominate the metaverse, and the race is on to stake out territory within it.
The metaverse is a future persistent and interconnected virtual environment where social and economic elements mirror reality.
Users can interact with it and each other simultaneously across devices and immersive technologies while engaging with digital assets and property.
We will create and develop your personal metaverse world.
Reference – https://initiatives.weforum.org/defining-and-building-the-metaverse/home
Four Information Chaos Challenges
Take some time to have a look at your business processes, and information and explore where you can transform.
There are 4 so-called information chaos challenges according to John Mancini of AIIM (association of information management professionals).
Look at your business and ask yourself these questions below about how you can turn these “information chaos” problems into solutions.
This is what the link between digital transformation and information management is about.
Start your digital transformation journey today by contacting us for a quote.