Facts & Guide to Video Marketing in 2020
What is Video Marketing?
Video marketing is a quick and effective way of marketing your products and services.
Unlike video advertising which is designed to stimulate interest and increase sales, video marketing content tries to engage with your clients at a higher level.
Video marketing can help improve your online presence, promote better brand awareness, let you boost engagement, and build trust.
By their nature video formats have proven to be appealing, engage the viewer and grab their attention. Let’s face it we are becoming more and more visually oriented and good presentation and content can take your brand a long way.
The Facts & Stats of Video Marketing
With access to Internet increasing & the pandemic forcing us to work from home, businesses are looking to video to engage with customers both new and old in their decision-making processes. Businesses and probably your competition are joining the bandwagon looking to video to help capture value from their audience.
Using video as part of marketing is gaining a lot of traction across businesses of all sizes. The key to their popularity lies in their relative ease to engage with both prospects and clients across multiple platforms.
Time Watching Video
The current global forecast estimates the average person will watch 100 minutes of online video each day in 2021.
Return on Investment
A survey of marketers reveals 88% of them say video marketing provides them with a positive Return on Investments (ROI).
Important part of Strategy
92% of marketers say video is an important part of any marketing strategy.
Why Video?
Makes Connections Easily
People like buying from people. If they have confidence in you it hugely increases their likelihood they will buy from you. In this age of connectivity, 92% of mobile video consumers share a video with others. This is yet another compelling argument for starting your video content strategy for your company.
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Makes Selling Easy
Videos are easily processed and they can get people’s attention just as quickly. This is great in helping to bring about brand recognition. A video incorporating text, music, and photographs makes it an ideal medium that captures attention, video leads viewers towards an action. If you incorporate a call to action or offer a discount it can lead to an increase in engagement with customers or even conversions.
Promote Your Business
With video, you can promote your products or services and increase your conversions rates from prospects to buying customers. You can create videos to let them try your services or highlight the features of your products as well as attract and retain customers.
Drives Traffic to Website
Product reviews, video ads, or video tutorials from other platforms can direct viewers to your website to increase the number of visitors to your website. In addition, your videos on social media sites can help make sure you reach out to potential customers that might not know about you on the internet.
Different Uses For Video In Marketing
- Product/Service Review Video – This video gives a particular product or service an edge against your competitor’s. By first showing the benefits of your product or service, you can assist customers to get a better understanding of what they are signing up for if they choose you.
- Explainer Video – An explainer video is similar to a demo video, but it focuses on how the product or service provides solutions to customers. It helps breakdown seemingly complicated concepts around a particular offering.
- Interview/Events Video – The interviewee could be your CEO, staff, partner, suppliers, customer or even an influencer. This type of video is good for sharing your company’s values and its solidarity with the community or causes.
- Trainer Videos – Also used as tutorial videos, they help improve the user’s skills with a particular product or service. These videos can use footage of real people to connect the trainer with the user.
- On boarding/Orientation Videos – Bring the new hire up-to-speed as quickly as possible and to kick-start the process of integrating them into the wider team. Regardless of the goal, video is an efficient way to standardise knowledge and values across the or a team.
- Private/Corporate Company Videos – These videos provide a quick overview of your company, its products & services.
In Summary
Video is a great medium for marketing because it has three great advantages.
With videos, you can:
- Broadcast your message,
- Boost your brand Storytelling,
- Increase sales and have a larger impact on your audience as a medium.
Online marketing videos are the new word of mouth as they amplify your reach and the ability to share, like and re-post them.