According to Krista Neher, international speaker & recognised digital marketing thought-leader.
Many companies are already mapping out their digital marketing plans for 2023 and beyond.
Smart companies on the other hand are looking for the latest trends to incorporate to maximise their results and impact.
Here are some of the biggest trends impacting digital marketing that can help grow your success.
# 1 - Metaverse
The metaverse is one of the most talked-about trends in digital marketing.
The metaverse is a broad term that describes a variety of immersive virtual experiences taking place online, usually with others. Starbucks, Nike and countless big brands have announced metaverse experiences.
While there is a lot of excitement for the metaverse, most businesses do not have practical use cases (or return on investment) just yet but it is worth considering.
# 2 - Customer Experience
Most algorithms and AI in digital marketing optimise for the same thing—creating a better user experience, as this is what matters most.
For example, search engine optimisation (SEO) updates this year focused on providing the most helpful content to users.
Beat the algorithms and delight your customers by focusing more on their experiences.
# 3 - Artificial Intelligence
Artificial intelligence (AI) powers all marketing. One of the quiet trends in digital marketing over the last few years has been AI being integrated into almost every digital marketing channel.
Algorithms determine the social media posts you engage with, the search results you see and even the ads displayed to you.
AI is making marketing smarter, connecting consumers to the exact right products and messages.
# 4 - Short Videos
TikTok and Instagram Reels are taking over social media feeds—and consumer attention.
There is no question that this format will only continue to grow.
For companies to stay relevant they need to appear in the channels and formats where their customers are.
The good news is that short video formats are making their way into social media management tools and schedulers, so it will become easier for businesses to plan and post next year.
# 5 - Simple, Clear Messages
With short-form video taking over and attention spans constantly dropping, companies have a bigger challenge than ever.
Companies must be able to communicate in short, quick soundbites to earn attention on mobile devices.
# 6 - Influencers
Influencers are hot. As the advertising landscape becomes more and more cluttered, companies need to find new ways to get in front of their target audiences.
Increasingly, companies can find opportunities to break through the noise with organic-seeming content via influencers.
Influencer marketing has been on the rise for years, and this trend will only continue as influencers build up larger and larger audiences that are ripe for the picking for marketers.
# 7 - Employee Advocacy
Employee advocacy is about getting your team or employees talking and sharing on behalf of the business.
More and more companies are realising the power of their employees.
Employee personal profiles and assets are often more effective at reaching more people more authentically than business accounts and assets.
Harnessing this power is an untapped opportunity—especially in business-to-business (B2B) marketing.
# 8- LinkedIn As A B2B Powerhouse
LinkedIn has been around for many years but recently has posted record growth and engagement. It is expected to account for 25% of B2B advertising in two years.
There is a growing opportunity for companies to use the platform for growth. Yet very few businesses take advantage of this.
My guess is that LinkedIn will only continue to grow and the opportunity will only get bigger. Jump in early to disproportionately win.
Your Digital Marketing Action Plans For 2023
Download your free digital marketing action plans for 2023 below.
We hope this download will help you prioritise your digital marketing efforts during 2023 and be of value.
If you do not have a digital marketing strategy or are not sure how to implement your action plans for 2023, Content 360 can assist you.
Outsource all your digital marketing activities to save you time to work “on” your business.
Call – +27 83 226 5077
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Reference
website -https://www.forbes.com/sites/2023-digital-marketing-trends-to-take-advantage-of-now