6 Benefits of Outsourcing your Social Media Management

Managing your social media accounts, especially if you have more than one, can be a daunting task when you are an entrepreneur and trying to run a business. That said, there are numerous benefits of social media management that you can take advantage of by hiring a social media marketing agency like Content 360. In…

Google Business Listings adds social media posts

Google business listing provided an option to add social media profiles to your listing back in October, Google has now added a new section within its business listings in Search, which displays recent social media posts from your connected profiles. Business owners can connect their Facebook, Instagram, YouTube, LinkedIn, Pinterest, TikTok and X accounts via…

Status of Social Media Marketing in 2023

Wow, August has come and almost gone which left me thinking and reflecting on the current status of social media marketing. I came across a wonderful survey that was conducted in the USA, Canada, UK, India and Australia, which provides some interesting insights on the current status of Social Media Marketing. Although these are not…

How To Effectively Plan Your Social Media Campaigns

Social media campaigns are never as simple as they seem. That is because any given marketing push involves so many moving steps. Businesses at large still struggle to organise and execute any given campaign. Determining & Reaching your audience Interpreting results Tying projects back to business goals. That does not even scratch the surface of…

The Opportunity Of Social Media

The opportunity of social media has never been greater than it is today, and as a result, social marketers see social media as both the catalyst for competition and the key for differentiation. While marketers understand the business value social can bring, most find it challenging to measure and capitalise on the opportunity. According to…