In the rapidly evolving digital landscape, businesses encounter various challenges that can impede their marketing efforts. Understanding these challenges is crucial for developing effective strategies that can help overcome them. Below are some of the most pressing digital marketing challenges businesses face today – #1 – Increasing Competition As more businesses recognize the potential of…
Can you believe it is that time of the year again. I have created a year end newsletter for vacation reading that includes – 2025 in a nutshell and season greetings Meet the Tech savvy marketer The core imperatives for every marketer in 2026 The 80/20 Rule for marketers and where do you stand? Free…
The pharmaceutical industry despite being slow to adopt digital marketing, has experienced a significant shift in recent years, driven by advancements in technology and evolving consumer behaviours. Traditional marketing methods, such as – in-person sales visits printed materials are being replaced by digital channels that enable real-time communication, targeted outreach, and measurable results. This transformation…
What 78% of marketing teams get wrong about video – They treat it as a creative project instead of a growth engine. Most companies waste months creating one-off videos that look great but don’t drive measurable results, burning through budgets. The importance of video marketing cannot be overstated in 2025, but understanding how to implement…
Is your 2025 social media marketing efforts still following outdated social media trends? It is easy to get stuck in a rut, but with social media usage habits changing so significantly, over the last few years in particular, that could mean that you are missing out on significant opportunities to grow your online reach, get…
