B2C Content Marketing Trends For 2021
As we continue to stratigise into 2021, let us take a look at a few B2C key content marketing statistics and trends that will help you plan for the year ahead.
While building strategies for our clients, we usually help them plan for the next 12-24 months, but during this uncertain pandemic period, it feels like we are often changing gears every six months to keep abreast of current considerations and market conditions. I am sure you are experiencing it too: the only certainty right now is change.
Here are a few Content Marketing Trends For 2021 based on an annual report by Content Marketing Institute and MarketingProfs.
More than 80% of B2C content marketers saw budgets stay the same or increase in the second half of 2020.
In 2021, while I believe that many B2C brands may be able to spend similar budgets, I urge you to be careful and flexible about how and where you spend that budget. Instead of events, you should consider spending money on influencer campaigns. Instead of experiential marketing, rather focus on the fundamentals of email marketing.
Based on these stats & trends on how the last year has impacted the practice of content marketing, Bear in mind these three guiding concepts to move forward in 2021:
- Your audience’s/customer’s lives have drastically changed and, therefore, their behaviour’s and considerations have too. Be sure you have a evolved your fundamental understanding of what they now need.
- It is not just about what content you create but how it allows your audience to engage with you. Your audience is looking for content that allows them to feel more connected during these isolating times.
- Make sure you are quick and flexible about where and how you use your content marketing budget, considering the needs of your audience/customer. What has worked previously cannot be a guide for the coming year or two.
If you are considering outsourcing your content marketing or creation, video/live streaming, Infographics and social media management, Content 360 can assist You.
When you are ready, contact us for a quote.